How to Use Hashtags for Thrift Fashion Content on Instagram Reels | ViralNow
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Strategy3 min readFeb 3, 2026

How to Use Hashtags for Thrift Fashion Content on Instagram Reels

Complete hashtag strategy guide for Thrift Fashion creators on Instagram Reels.

Hashtags work differently on Instagram Reels than other platforms. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Thrift Fashion creators trying to reach Budget-conscious, sustainable shoppers, the right hashtag strategy means getting discovered by people who actually care about your content. Here's how to use hashtags effectively for Thrift Fashion on Instagram Reels.

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Hashtag Strategy for Thrift Fashion on Instagram Reels

Hashtags work differently on each platform. On Instagram Reels:

  • Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram
  • For Thrift Fashion, use tags like #thrift, #thriftflip, #secondhand to reach Budget-conscious, sustainable shoppers
  • Avoid oversaturated generic tags—niche Thrift Fashion tags often perform better
  • Mix content-specific tags with broader Thrift Fashion category tags

Pro Tip: ViralNow suggests optimal hashtags for your specific Thrift Fashion content.

Best Hashtags for Thrift Fashion Content

These hashtags connect Thrift Fashion content with Budget-conscious, sustainable shoppers:

  • #thrift — core Thrift Fashion tag for reaching your audience
  • #thriftflip — core Thrift Fashion tag for reaching your audience
  • #secondhand — core Thrift Fashion tag for reaching your audience
  • #sustainable — core Thrift Fashion tag for reaching your audience
  • Combine with trending tags when relevant to your specific video
  • Check competitor Thrift Fashion creators for hashtag ideas

Common Thrift Fashion Hashtag Mistakes on Instagram Reels

Avoid these errors that hurt Thrift Fashion content reach:

  • Using the same hashtags on every Thrift Fashion video—vary based on content
  • Stuffing 30 hashtags when Instagram Reels recommends 30
  • Using banned or restricted hashtags (search to check before using)
  • Relying on hashtags to save weak Thrift Fashion content—they won't
  • Ignoring what's actually working in your Instagram Reels analytics

Frequently Asked Questions

How many hashtags should Thrift Fashion creators use on Instagram Reels?

Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Thrift Fashion, use tags like #thrift, #thriftflip, #secondhand that reach Budget-conscious, sustainable shoppers. Avoid billion-view tags where you'll be buried—medium-sized Thrift Fashion-specific tags often perform better.

What are the best hashtags for Thrift Fashion on Instagram Reels?

For Thrift Fashion content, try: #thrift, #thriftflip, #secondhand, #sustainable. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram Mix these with 1-2 trending tags if relevant to your specific video. Test different combinations and check which correlate with better performance in your Instagram Reels analytics.

Do hashtags still matter on Instagram Reels for Thrift Fashion content?

Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Thrift Fashion specifically, hashtags help Instagram Reels understand your content is for Budget-conscious, sustainable shoppers. They won't save bad content, but they help good Thrift Fashion content reach the right people. Focus on relevance over popularity.

Should I use the same hashtags on every Thrift Fashion video?

No—vary your hashtags based on each video's specific content. Keep 1-2 core Thrift Fashion tags (like #thrift) but change the rest. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram Using identical hashtags signals low-effort content to Instagram Reels's algorithm.

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