How to Use Hashtags for Photography Content on Instagram Reels | ViralNow
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Strategy3 min readFeb 4, 2026

How to Use Hashtags for Photography Content on Instagram Reels

Complete hashtag strategy guide for Photography creators on Instagram Reels.

Hashtags work differently on Instagram Reels than other platforms. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Photography creators trying to reach Photographers, the right hashtag strategy means getting discovered by people who actually care about your content. Here's how to use hashtags effectively for Photography on Instagram Reels.

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Hashtag Strategy for Photography on Instagram Reels

Hashtags work differently on each platform. On Instagram Reels:

  • Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram
  • For Photography, use tags like #photography, #photo, #photographer to reach Photographers
  • Avoid oversaturated generic tags—niche Photography tags often perform better
  • Mix content-specific tags with broader Photography category tags

Pro Tip: ViralNow suggests optimal hashtags for your specific Photography content.

Best Hashtags for Photography Content

These hashtags connect Photography content with Photographers:

  • #photography — core Photography tag for reaching your audience
  • #photo — core Photography tag for reaching your audience
  • #photographer — core Photography tag for reaching your audience
  • #camera — core Photography tag for reaching your audience
  • Combine with trending tags when relevant to your specific video
  • Check competitor Photography creators for hashtag ideas

Common Photography Hashtag Mistakes on Instagram Reels

Avoid these errors that hurt Photography content reach:

  • Using the same hashtags on every Photography video—vary based on content
  • Stuffing 30 hashtags when Instagram Reels recommends 30
  • Using banned or restricted hashtags (search to check before using)
  • Relying on hashtags to save weak Photography content—they won't
  • Ignoring what's actually working in your Instagram Reels analytics

Frequently Asked Questions

How many hashtags should Photography creators use on Instagram Reels?

Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Photography, use tags like #photography, #photo, #photographer that reach Photographers. Avoid billion-view tags where you'll be buried—medium-sized Photography-specific tags often perform better.

What are the best hashtags for Photography on Instagram Reels?

For Photography content, try: #photography, #photo, #photographer, #camera. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram Mix these with 1-2 trending tags if relevant to your specific video. Test different combinations and check which correlate with better performance in your Instagram Reels analytics.

Do hashtags still matter on Instagram Reels for Photography content?

Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Photography specifically, hashtags help Instagram Reels understand your content is for Photographers. They won't save bad content, but they help good Photography content reach the right people. Focus on relevance over popularity.

Should I use the same hashtags on every Photography video?

No—vary your hashtags based on each video's specific content. Keep 1-2 core Photography tags (like #photography) but change the rest. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram Using identical hashtags signals low-effort content to Instagram Reels's algorithm.

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