Best Memes Hashtags for Instagram Reels in 2026 | ViralNow
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Strategy3 min readFeb 3, 2026

Best Memes Hashtags for Instagram Reels

Top-performing hashtags for Memes content on Instagram Reels.

Hashtags work differently on Instagram Reels than other platforms. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Memes creators trying to reach Internet-savvy users, Gen Z and Millennials, the right hashtag strategy means getting discovered by people who actually care about your content. Here's how to use hashtags effectively for Memes on Instagram Reels.

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Hashtag Strategy for Memes on Instagram Reels

Hashtags work differently on each platform. On Instagram Reels:

  • Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram
  • For Memes, use tags like #memes, #funny, #viral to reach Internet-savvy users, Gen Z and Millennials
  • Avoid oversaturated generic tags—niche Memes tags often perform better
  • Mix content-specific tags with broader Memes category tags

Pro Tip: ViralNow suggests optimal hashtags for your specific Memes content.

Best Hashtags for Memes Content

These hashtags connect Memes content with Internet-savvy users, Gen Z and Millennials:

  • #memes — core Memes tag for reaching your audience
  • #funny — core Memes tag for reaching your audience
  • #viral — core Memes tag for reaching your audience
  • #trending — core Memes tag for reaching your audience
  • Combine with trending tags when relevant to your specific video
  • Check competitor Memes creators for hashtag ideas

Common Memes Hashtag Mistakes on Instagram Reels

Avoid these errors that hurt Memes content reach:

  • Using the same hashtags on every Memes video—vary based on content
  • Stuffing 30 hashtags when Instagram Reels recommends 30
  • Using banned or restricted hashtags (search to check before using)
  • Relying on hashtags to save weak Memes content—they won't
  • Ignoring what's actually working in your Instagram Reels analytics

Frequently Asked Questions

How many hashtags should Memes creators use on Instagram Reels?

Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Memes, use tags like #memes, #funny, #viral that reach Internet-savvy users, Gen Z and Millennials. Avoid billion-view tags where you'll be buried—medium-sized Memes-specific tags often perform better.

What are the best hashtags for Memes on Instagram Reels?

For Memes content, try: #memes, #funny, #viral, #trending. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram Mix these with 1-2 trending tags if relevant to your specific video. Test different combinations and check which correlate with better performance in your Instagram Reels analytics.

Do hashtags still matter on Instagram Reels for Memes content?

Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Memes specifically, hashtags help Instagram Reels understand your content is for Internet-savvy users, Gen Z and Millennials. They won't save bad content, but they help good Memes content reach the right people. Focus on relevance over popularity.

Should I use the same hashtags on every Memes video?

No—vary your hashtags based on each video's specific content. Keep 1-2 core Memes tags (like #memes) but change the rest. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram Using identical hashtags signals low-effort content to Instagram Reels's algorithm.

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