Tips to Boost Makeup Tutorials Engagement on Instagram Reels | ViralNow
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Strategy4 min readFeb 3, 2026

Tips to Boost Makeup Tutorials Engagement on Instagram Reels

Increase comments, likes, and shares on your Makeup Tutorials Instagram Reels content.

Increase comments, likes, and shares on your Makeup Tutorials Instagram Reels content. Instagram Reels is brand deals and lifestyle integration—Instagram's audience has more purchasing power and brands pay premium rates, and Makeup Tutorials creators can leverage cross-pollination with your Instagram feed, Stories, and DMs—building relationships that compound over time to reach Makeup enthusiasts. Here's everything you need to know.

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Engagement Tips for Makeup Tutorials Creators on Instagram Reels

Increase comments, likes, and shares on your Makeup Tutorials Instagram Reels content.

  • Instagram rewards visual polish more than TikTok. Aesthetic matters. Remove TikTok watermarks or get deprioritized
  • For Makeup Tutorials, engagement from your existing followers first, then shares to Stories and DMs (Instagram's social DNA)
  • Instagram's audience is slightly older (18-44) and values aesthetics and lifestyle content—adapt your Makeup Tutorials approach accordingly
  • Learn from successful Makeup Tutorials creators on Instagram Reels specifically

Pro Tip: ViralNow helps Makeup Tutorials creators optimize every video for Instagram Reels.

Makeup Tutorials-Specific Strategies on Instagram Reels

What works for Makeup Tutorials content on Instagram Reels:

  • Makeup enthusiasts on Instagram Reels have specific preferences—learn them
  • Use #makeup, #makeuptutorial, #beauty to reach your Makeup Tutorials audience
  • Content ideas like Full face tutorials and Everyday looks resonate with Makeup Tutorials viewers
  • Instagram Reels is brand deals and lifestyle integration—Instagram's audience has more purchasing power and brands pay premium rates—leverage this for Makeup Tutorials

Measuring Makeup Tutorials Success on Instagram Reels

Track whether your Makeup Tutorials content is working:

  • engagement from your existing followers first, then shares to Stories and DMs (Instagram's social DNA)—this is Instagram Reels's primary signal
  • Engagement rate matters more than follower count for Makeup Tutorials
  • Profile visits indicate Makeup enthusiasts want more from you
  • Compare week-over-week, not video-by-video
  • Growth is slower but more stable than TikTok—followers are more loyal and engaged long-term

Pro Tip: ViralNow tracks these metrics and shows what's working in your Makeup Tutorials content.

Instagram Reels Platform Considerations for Makeup Tutorials

Understanding Instagram Reels's unique characteristics:

  • Instagram Reels uses a two-phase system: first showing to your followers, then expanding to non-followers on the Reels tab and Explore if engagement is strong
  • cross-pollination with your Instagram feed, Stories, and DMs—building relationships that compound over time benefits Makeup Tutorials creators for discovery
  • Instagram's audience is slightly older (18-44) and values aesthetics and lifestyle content
  • Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram

Frequently Asked Questions

How do I improve at engagement tips as a Makeup Tutorials creator on Instagram Reels?

Study successful Makeup Tutorials creators on Instagram Reels—not to copy, but to understand patterns. Instagram rewards visual polish more than TikTok. Aesthetic matters. Remove TikTok watermarks or get deprioritized Test different approaches with your own Makeup Tutorials content and track engagement from your existing followers first, then shares to Stories and DMs (Instagram's social DNA). Your Makeup enthusiasts will show you what works through their engagement.

How important is engagement tips for Makeup Tutorials content on Instagram Reels?

It's part of the puzzle. Makeup Tutorials content needs solid fundamentals: strong hooks, value throughout, and consistency. Engagement Tips helps, but won't fix weak content. On Instagram Reels, engagement from your existing followers first, then shares to Stories and DMs (Instagram's social DNA). Focus on creating Makeup Tutorials content that Makeup enthusiasts genuinely want to watch.

What makes Instagram Reels unique for Makeup Tutorials creators?

Instagram Reels is brand deals and lifestyle integration—Instagram's audience has more purchasing power and brands pay premium rates. cross-pollination with your Instagram feed, Stories, and DMs—building relationships that compound over time For Makeup Tutorials creators, this means Makeup enthusiasts can discover you through Instagram Reels's cross-pollination with your Instagram feed, Stories, and DMs—building relationships that compound over time. Instagram rewards visual polish more than TikTok. Aesthetic matters. Remove TikTok watermarks or get deprioritized

Where can I learn more about engagement tips for Makeup Tutorials on Instagram Reels?

Watch top Makeup Tutorials creators on Instagram Reels and analyze their approach to engagement tips. Instagram Reels's own creator resources help. Most importantly: experiment with your own Makeup Tutorials content—hands-on learning beats theory. Track engagement from your existing followers first, then shares to Stories and DMs (Instagram's social DNA) to see what's working.

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