Best Makeup Tutorials Hashtags for Instagram Reels in 2026 | ViralNow
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Strategy3 min readFeb 3, 2026

Best Makeup Tutorials Hashtags for Instagram Reels

Top-performing hashtags for Makeup Tutorials content on Instagram Reels.

Hashtags work differently on Instagram Reels than other platforms. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Makeup Tutorials creators trying to reach Makeup enthusiasts, the right hashtag strategy means getting discovered by people who actually care about your content. Here's how to use hashtags effectively for Makeup Tutorials on Instagram Reels.

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Hashtag Strategy for Makeup Tutorials on Instagram Reels

Hashtags work differently on each platform. On Instagram Reels:

  • Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram
  • For Makeup Tutorials, use tags like #makeup, #makeuptutorial, #beauty to reach Makeup enthusiasts
  • Avoid oversaturated generic tags—niche Makeup Tutorials tags often perform better
  • Mix content-specific tags with broader Makeup Tutorials category tags

Pro Tip: ViralNow suggests optimal hashtags for your specific Makeup Tutorials content.

Best Hashtags for Makeup Tutorials Content

These hashtags connect Makeup Tutorials content with Makeup enthusiasts:

  • #makeup — core Makeup Tutorials tag for reaching your audience
  • #makeuptutorial — core Makeup Tutorials tag for reaching your audience
  • #beauty — core Makeup Tutorials tag for reaching your audience
  • #mua — core Makeup Tutorials tag for reaching your audience
  • Combine with trending tags when relevant to your specific video
  • Check competitor Makeup Tutorials creators for hashtag ideas

Common Makeup Tutorials Hashtag Mistakes on Instagram Reels

Avoid these errors that hurt Makeup Tutorials content reach:

  • Using the same hashtags on every Makeup Tutorials video—vary based on content
  • Stuffing 30 hashtags when Instagram Reels recommends 30
  • Using banned or restricted hashtags (search to check before using)
  • Relying on hashtags to save weak Makeup Tutorials content—they won't
  • Ignoring what's actually working in your Instagram Reels analytics

Frequently Asked Questions

How many hashtags should Makeup Tutorials creators use on Instagram Reels?

Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Makeup Tutorials, use tags like #makeup, #makeuptutorial, #beauty that reach Makeup enthusiasts. Avoid billion-view tags where you'll be buried—medium-sized Makeup Tutorials-specific tags often perform better.

What are the best hashtags for Makeup Tutorials on Instagram Reels?

For Makeup Tutorials content, try: #makeup, #makeuptutorial, #beauty, #mua. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram Mix these with 1-2 trending tags if relevant to your specific video. Test different combinations and check which correlate with better performance in your Instagram Reels analytics.

Do hashtags still matter on Instagram Reels for Makeup Tutorials content?

Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Makeup Tutorials specifically, hashtags help Instagram Reels understand your content is for Makeup enthusiasts. They won't save bad content, but they help good Makeup Tutorials content reach the right people. Focus on relevance over popularity.

Should I use the same hashtags on every Makeup Tutorials video?

No—vary your hashtags based on each video's specific content. Keep 1-2 core Makeup Tutorials tags (like #makeup) but change the rest. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram Using identical hashtags signals low-effort content to Instagram Reels's algorithm.

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