How to Use Hashtags for Challenges Content on Instagram Reels | ViralNow
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Strategy3 min readFeb 3, 2026

How to Use Hashtags for Challenges Content on Instagram Reels

Complete hashtag strategy guide for Challenges creators on Instagram Reels.

Hashtags work differently on Instagram Reels than other platforms. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Challenges creators trying to reach Trend followers, Gen Z, the right hashtag strategy means getting discovered by people who actually care about your content. Here's how to use hashtags effectively for Challenges on Instagram Reels.

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Hashtag Strategy for Challenges on Instagram Reels

Hashtags work differently on each platform. On Instagram Reels:

  • Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram
  • For Challenges, use tags like #challenge, #viral, #trending to reach Trend followers, Gen Z
  • Avoid oversaturated generic tags—niche Challenges tags often perform better
  • Mix content-specific tags with broader Challenges category tags

Pro Tip: ViralNow suggests optimal hashtags for your specific Challenges content.

Best Hashtags for Challenges Content

These hashtags connect Challenges content with Trend followers, Gen Z:

  • #challenge — core Challenges tag for reaching your audience
  • #viral — core Challenges tag for reaching your audience
  • #trending — core Challenges tag for reaching your audience
  • #tryit — core Challenges tag for reaching your audience
  • Combine with trending tags when relevant to your specific video
  • Check competitor Challenges creators for hashtag ideas

Common Challenges Hashtag Mistakes on Instagram Reels

Avoid these errors that hurt Challenges content reach:

  • Using the same hashtags on every Challenges video—vary based on content
  • Stuffing 30 hashtags when Instagram Reels recommends 30
  • Using banned or restricted hashtags (search to check before using)
  • Relying on hashtags to save weak Challenges content—they won't
  • Ignoring what's actually working in your Instagram Reels analytics

Frequently Asked Questions

How many hashtags should Challenges creators use on Instagram Reels?

Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Challenges, use tags like #challenge, #viral, #trending that reach Trend followers, Gen Z. Avoid billion-view tags where you'll be buried—medium-sized Challenges-specific tags often perform better.

What are the best hashtags for Challenges on Instagram Reels?

For Challenges content, try: #challenge, #viral, #trending, #tryit. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram Mix these with 1-2 trending tags if relevant to your specific video. Test different combinations and check which correlate with better performance in your Instagram Reels analytics.

Do hashtags still matter on Instagram Reels for Challenges content?

Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram For Challenges specifically, hashtags help Instagram Reels understand your content is for Trend followers, Gen Z. They won't save bad content, but they help good Challenges content reach the right people. Focus on relevance over popularity.

Should I use the same hashtags on every Challenges video?

No—vary your hashtags based on each video's specific content. Keep 1-2 core Challenges tags (like #challenge) but change the rest. Use 5-10 targeted hashtags. Hashtags are more searchable here than TikTok—people actually follow hashtags on Instagram Using identical hashtags signals low-effort content to Instagram Reels's algorithm.

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