How to Make Money on Facebook Reels
Complete guide to monetization on Facebook Reels. Learn proven strategies to grow faster and reach more people.
Facebook's Reels monetization is still developing but offers unique advantages for creators targeting older demographics. The Reels Play Bonus and Stars programs provide direct income, while the massive user base creates brand deal opportunities.
Facebook's Creator Monetization Programs
What's currently available for Reels creators:
- Reels Play Bonus: Performance-based payments (invite-only, varies by region)
- Stars: Viewers send virtual gifts during Reels and Lives
- In-stream ads: For longer videos and Lives
- Facebook Brand Collabs Manager: Connect with brands for sponsored content
- Subscriptions: Monthly recurring support from fans
The Reels Play Bonus Program
Facebook's direct payment for Reels performance:
- Invite-only program based on content quality and engagement
- Payments based on Reels views (specific rates not disclosed)
- Monthly payment thresholds and caps apply
- Original content required (no reposts from other platforms)
- Must meet Facebook's content monetization policies
Facebook Stars: Direct Fan Support
How Stars work on Facebook:
- Viewers purchase Stars and send them during your content
- You earn $0.01 per Star received
- Stars can be sent on Reels, Lives, and posts
- Requires meeting eligibility (1,000+ followers, compliance with policies)
- Weekly payout after reaching $100 threshold
Brand Deals on Facebook
Reaching Facebook's massive audience appeals to certain brands:
- Demographics skew older = brands targeting 35+ pay well
- Local businesses often prefer Facebook over TikTok
- Brand Collabs Manager helps connect creators with advertisers
- News, parenting, home improvement niches perform well
- Can package Facebook with Instagram deals for higher total compensation
Frequently Asked Questions
Is Facebook Reels monetization worth it?
Depends on your audience. If you already have a Facebook following or your niche appeals to 35+ demographics, absolutely. The Reels Play Bonus can pay well, and brand deals for Facebook-specific content can be lucrative. But if your audience is Gen Z, focus elsewhere.
How do I get invited to the Reels Play Bonus?
Consistently post original Reels (not cross-posts), build engagement, and follow all community guidelines. Check your Creator Dashboard for eligibility status. Some creators report getting invited after reaching certain view or follower thresholds, but Meta hasn't published specific criteria.
Can I monetize the same Reels on Facebook and Instagram?
Not directly. Cross-posted content may not qualify for bonuses on both platforms. For maximum monetization, create native content for each platform. However, you can repurpose content concepts with slight differences for each platform.
Related Guides
Facebook Reels Algorithm Explained: How It Actually Works
Complete guide to algorithm on Facebook Reels. Learn proven strategies to grow faster and reach more people.
Platform GuideHow to Grow on Facebook Reels: Complete 2026 Guide
Complete guide to growth on Facebook Reels. Learn proven strategies to grow faster and reach more people.
Platform GuideBest Times to Post on Facebook Reels
Complete guide to best time to post on Facebook Reels. Learn proven strategies to grow faster and reach more people.
Platform GuideFacebook Reels Hashtag Strategy: Complete Guide
Complete guide to hashtags on Facebook Reels. Learn proven strategies to grow faster and reach more people.
Platform Guide