Best Times to Post on Facebook Reels
Complete guide to best time to post on Facebook Reels. Learn proven strategies to grow faster and reach more people.
Facebook's older demographic and social-graph-based distribution mean timing follows different patterns than TikTok or Instagram. Here's when to post Facebook Reels.
Facebook Peak Engagement Times
When Facebook users are most active:
- Weekday mornings: 9-11am (work browsing)
- Early afternoon: 1-3pm (post-lunch scroll)
- Evening: 7-9pm (family/wind-down time)
- Weekends spread throughout the day
- Sunday afternoon/evening is strong
- Facebook audience stays active later than TikTok's
Facebook's Unique Timing Factors
What makes Facebook timing different:
- Older demographic = different daily patterns than Gen Z
- Social connections see content first
- Groups activity affects optimal timing
- News cycle can impact engagement windows
- Less time-sensitive than Instagram
Frequently Asked Questions
Is Facebook Reels timing different from Instagram Reels?
Yes. Facebook's older demographic has different usage patterns—more active during work hours, evening wind-down time, and weekends. Check Meta Business Suite for audience-specific data rather than relying on generic advice.
When should I cross-post from Instagram to Facebook?
If auto-cross-posting, it happens immediately. If manual, consider posting to Instagram first (younger audience, more immediate), then Facebook an hour or two later. But test what works for your specific audience.
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