Brand Deals Guide for Makeup Tutorials YouTube Shorts Creators | ViralNow
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Strategy4 min readFeb 3, 2026

Brand Deals Guide for Makeup Tutorials YouTube Shorts Creators

How to get and negotiate brand deals as a Makeup Tutorials creator.

Ready to monetize your Makeup Tutorials content on YouTube Shorts? YouTube's ad revenue sharing (45% to creators) now applies to Shorts; long-form subscribers drive real income With very-high earning potential in Makeup Tutorials, creators who understand the platform can build real income. This guide shows Makeup Tutorials creators exactly how to turn YouTube Shorts content into revenue.

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Monetizing Makeup Tutorials Content on YouTube Shorts

Making money as a Makeup Tutorials creator on YouTube Shorts is realistic, but requires strategy. YouTube's ad revenue sharing (45% to creators) now applies to Shorts; long-form subscribers drive real income Here's how Makeup Tutorials creators specifically can build income:

  • Build an engaged Makeup enthusiasts first—brands notice creators with real fans who trust recommendations
  • Makeup Tutorials has strong monetization potential—brands actively seek creators in this space
  • Start with affiliate marketing for Makeup Tutorials-related products you actually use
  • Create a media kit showing your Makeup Tutorials audience demographics and engagement rates

Pro Tip: ViralNow helps you build the engagement metrics Makeup Tutorials brands look for.

YouTube Shorts-Specific Monetization for Makeup Tutorials

Each platform has different monetization strengths. On YouTube Shorts:

  • YouTube's ad revenue sharing (45% to creators) now applies to Shorts; long-form subscribers drive real income
  • YouTube Shorts is search discovery and building a subscriber base—Shorts have longer shelf life and can rank in YouTube search—leverage this for your Makeup Tutorials content
  • YouTube's audience is broader (all ages) and more information-seeking than pure entertainment—tailor your monetization approach to this demographic
  • Build relationships with Makeup Tutorials brands who already advertise on YouTube Shorts

Realistic Income Expectations for Makeup Tutorials Creators

Let's be honest about the money timeline:

  • Most Makeup Tutorials creators don't make significant income until 10K+ engaged followers
  • Brand deals for Makeup Tutorials range from $100-500 per 10K followers (varies by engagement)
  • Diversify: brand deals + affiliate marketing + digital products + platform programs
  • Slower than TikTok but Shorts continue getting views for weeks/months—more evergreen—monetization follows the same pattern
  • Focus on value first; money follows audience trust

Building Your Makeup Tutorials Brand for Sponsors

Brands want Makeup Tutorials creators with clear identities:

  • Define what makes your Makeup Tutorials content unique—your angle matters
  • Maintain consistent quality that Makeup enthusiasts can rely on
  • Engage authentically with your Makeup Tutorials community
  • Only promote products you'd genuinely recommend—Makeup enthusiasts know when you're faking
  • Build a portfolio of Makeup Tutorials content that shows your style and results

Frequently Asked Questions

How many followers do Makeup Tutorials creators need to get brand deals on YouTube Shorts?

Follower count matters less than engagement rate. Makeup Tutorials micro-influencers (1K-10K followers) with engaged audiences often land deals. YouTube's ad revenue sharing (45% to creators) now applies to Shorts; long-form subscribers drive real income For Makeup Tutorials specifically, brands in your space care about audience fit—prove you reach Makeup enthusiasts who trust your recommendations.

What's the best way to monetize Makeup Tutorials content on YouTube Shorts?

For Makeup Tutorials on YouTube Shorts, focus on YouTube's ad revenue sharing (45% to creators) now applies to Shorts; long-form subscribers drive real income. Your Makeup enthusiasts likely responds well to authentic product recommendations. Start with affiliate marketing for Makeup Tutorials-related products you actually use, then pitch brands directly once you have proof of results.

How much can Makeup Tutorials creators earn on YouTube Shorts?

It depends on your engagement and niche specificity. Makeup Tutorials creators with very-high monetization potential can earn $100-500 per 10K followers for brand deals. YouTube Shorts's YouTube's ad revenue sharing (45% to creators) now applies to Shorts; long-form subscribers drive real income With very-high competition in Makeup Tutorials, standing out through quality content increases your rates.

Should I join YouTube Shorts's creator program for Makeup Tutorials content?

Creator programs provide baseline income but rarely life-changing money. YouTube's ad revenue sharing (45% to creators) now applies to Shorts; long-form subscribers drive real income For Makeup Tutorials content specifically, direct brand deals and affiliate marketing usually pay 10-50x more per viewer. Use creator programs as supplementary income while building relationships with Makeup Tutorials-relevant brands.

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