Viral Hooks for TikTok: Stop the Scroll
Complete guide to hooks on TikTok. Learn proven strategies to grow faster and reach more people.
Your hook is everything on TikTok. You have less than one second before users scroll to the next video. Master hooks and you master TikTok. Here's how to stop the scroll.
Why Hooks Determine Your Success
The brutal reality of short-form video:
- Users decide to scroll in 0.3-0.5 seconds
- If they scroll, it counts against your watch time metrics
- Low watch time = algorithm stops showing your video
- Your best content won't matter if no one stays to see it
- Hooks aren't clickbait—they're the first value you provide
Pro Tip: ViralNow analyzes your hook strength before you post, so you can optimize.
Hook Patterns That Work
Proven hook structures:
- Pattern interrupt: Start with something unexpected or jarring
- Open loop: Begin mid-story to create curiosity
- Direct address: 'You' statements that feel personal
- Bold claim: Make a statement people want to verify
- Visual hook: Something visually striking in frame one
- Controversy: A take that demands engagement
Hook Examples by Category
Adapt these to your niche:
- "I was today years old when I learned..." (discovery hook)
- "Stop doing [common thing] if you want [result]" (advice hook)
- "Here's what no one tells you about [topic]..." (insider hook)
- "This changed everything for my [niche]..." (transformation hook)
- Starting mid-action or mid-sentence (pattern interrupt)
- Showing the end result first, then the process (reverse hook)
What Kills Hooks
Avoid these hook mistakes:
- "Hey guys, so today I'm going to..." (boring, slow)
- Long text screens that need reading
- Asking people to 'wait for it' (they won't)
- Slow zooms or fades from black
- Explaining what the video will be about instead of just doing it
- Generic greetings before the content
Frequently Asked Questions
How long should my TikTok hook be?
Your hook needs to work in under 1 second—but the first 3 seconds should all be compelling. Don't think of hooks as a single line; think of them as the opening sequence that earns the right to keep someone's attention.
Can I use the same hooks repeatedly?
You can use the same hook STRUCTURES but vary the content. If every video starts with 'Here's what no one tells you...' it becomes predictable. Rotate through different hook patterns and test which work best for your audience.
Should I script my hooks or improvise?
Script them, at least at first. Hooks are too important to leave to chance. Write out multiple options, say them out loud, and pick the strongest. As you get experienced, you'll develop instincts for what works.
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