How to Use Hashtags for Memes Content on Snapchat Spotlight | ViralNow
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Strategy3 min readFeb 3, 2026

How to Use Hashtags for Memes Content on Snapchat Spotlight

Complete hashtag strategy guide for Memes creators on Snapchat Spotlight.

Hashtags work differently on Snapchat Spotlight than other platforms. Spotlight doesn't use traditional hashtags—discovery is based on content analysis, not tags For Memes creators trying to reach Internet-savvy users, Gen Z and Millennials, the right hashtag strategy means getting discovered by people who actually care about your content. Here's how to use hashtags effectively for Memes on Snapchat Spotlight.

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Hashtag Strategy for Memes on Snapchat Spotlight

Hashtags work differently on each platform. On Snapchat Spotlight:

  • Spotlight doesn't use traditional hashtags—discovery is based on content analysis, not tags
  • For Memes, use tags like #memes, #funny, #viral to reach Internet-savvy users, Gen Z and Millennials
  • Avoid oversaturated generic tags—niche Memes tags often perform better
  • Mix content-specific tags with broader Memes category tags

Pro Tip: ViralNow suggests optimal hashtags for your specific Memes content.

Best Hashtags for Memes Content

These hashtags connect Memes content with Internet-savvy users, Gen Z and Millennials:

  • #memes — core Memes tag for reaching your audience
  • #funny — core Memes tag for reaching your audience
  • #viral — core Memes tag for reaching your audience
  • #trending — core Memes tag for reaching your audience
  • Combine with trending tags when relevant to your specific video
  • Check competitor Memes creators for hashtag ideas

Common Memes Hashtag Mistakes on Snapchat Spotlight

Avoid these errors that hurt Memes content reach:

  • Using the same hashtags on every Memes video—vary based on content
  • Stuffing 30 hashtags when Snapchat Spotlight recommends 0
  • Using banned or restricted hashtags (search to check before using)
  • Relying on hashtags to save weak Memes content—they won't
  • Ignoring what's actually working in your Snapchat Spotlight analytics

Frequently Asked Questions

How many hashtags should Memes creators use on Snapchat Spotlight?

Spotlight doesn't use traditional hashtags—discovery is based on content analysis, not tags For Memes, use tags like #memes, #funny, #viral that reach Internet-savvy users, Gen Z and Millennials. Avoid billion-view tags where you'll be buried—medium-sized Memes-specific tags often perform better.

What are the best hashtags for Memes on Snapchat Spotlight?

For Memes content, try: #memes, #funny, #viral, #trending. Spotlight doesn't use traditional hashtags—discovery is based on content analysis, not tags Mix these with 1-2 trending tags if relevant to your specific video. Test different combinations and check which correlate with better performance in your Snapchat Spotlight analytics.

Do hashtags still matter on Snapchat Spotlight for Memes content?

Spotlight doesn't use traditional hashtags—discovery is based on content analysis, not tags For Memes specifically, hashtags help Snapchat Spotlight understand your content is for Internet-savvy users, Gen Z and Millennials. They won't save bad content, but they help good Memes content reach the right people. Focus on relevance over popularity.

Should I use the same hashtags on every Memes video?

No—vary your hashtags based on each video's specific content. Keep 1-2 core Memes tags (like #memes) but change the rest. Spotlight doesn't use traditional hashtags—discovery is based on content analysis, not tags Using identical hashtags signals low-effort content to Snapchat Spotlight's algorithm.

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